Entrepreneurship is important because it helps to drive the
economy, it allows people to bring creativity into the marketplace, it creates
companies with the potential to hire millions of people and it brings new
products and services to market. In addition, impact
entrepreneurship, in which business people pay attention to the social impact of
their products and investments, aims to improve society and the environment.
Many entrepreneurs who start small businesses
are able to grow those companies into large concerns with a sizable local,
national and even global impact. Entrepreneurial businesses are often better
able to establish personal relationships with their customers. Because they are
often more flexible than big companies, entrepreneurial businesses often create
a more welcoming environment for innovation and invention. Entrepreneurial
firms are also better suited to cater to niche markets because they do not have
to support large overheads. Because many small businesses fail, however,
entrepreneurs must be sure to put a viable business plan in place.
Impact
entrepreneurs must focus first on how their companies will make money, since a
company that isn't financially sound is unlikely to change the world. Investors
who are intrigued by impact entrepreneurship also want to see viable business
plans and may be skeptical of impact entrepreneurs who pitch their ideas as if
they were establishing a non-profit.
What is the
importance of business education?
Business education, which encompasses several disciplines,
enables people to think, speak and behave in ways that support the growth,
efficiency and effectiveness of an organization or several organizations. Specific objectives
vary by educational institution, specialty, and, in the case of
corporate-sponsored training and education, an organization's values and mission.
Business education that is geared toward high school students
serves as a general introduction to available careers and success in the
workplace. Undergraduate business education courses for non-business majors
teach students to communicate effectively across diverse disciplines and may
include coursework on interpersonal communication, general accounting and
finance and business writing. Coursework for business majors and graduate
business students focuses on management styles, organizational management, risk
management, and advanced accounting and finance. At this level, education
equips the student to thrive in a corporate environment, especially as part of
a management track.
When an employer provides business education opportunities
for its employees, it does so to introduce new concepts, reinforce existing
practices or promote new ways of thinking that benefit the organization. For
example, it may support a procedural change or the addition of new types of
technology to replace older, less efficient processes.
Non-credit continuing education, such as workshops, seminars
and lectures, appeal to a wide range of professionals, including small business
owners, prospective entrepreneurs and others who have no formal exposure to the
business world.
What are some tips for starting your own business?
What are some tips for starting your own business?
Some tips for starting your own business include offering a product
that people want to purchase, having a source of cash flow before the project
starts, discovering ways to keep costs low, and overestimating expenses while
underestimating revenues, and focusing on sales and marketing. A few
other tips to keep in mind are to find ways to grow profits strive to keep
learning new things and have a coach or mentor.
When
choosing a product for the business to sell or represent, create or pick
something with a proven track record, and make it unique enough to stand apart
from the competition. Remember to have more money coming in than going out, so
find every way possible to save money. Always pay for materials or goods up
front, or strike a deal with a vendor to generate a positive cash flow.
Marketing and sales often make or break a new business. Generate leads for your product before production instead of trying to win people over once it is ready. Design creative marketing strategies and turn leads into sales or repeat sales, thus building brand identity.
Marketing and sales often make or break a new business. Generate leads for your product before production instead of trying to win people over once it is ready. Design creative marketing strategies and turn leads into sales or repeat sales, thus building brand identity.
Having a coach or mentor
who undertook a similar venture and was successful helps in avoiding some of
the pitfalls of a start-up business. This person should be able to hold you
accountable and help aim you toward achieving your goals. If this person is not
directly invested in the business, he is able to look at the finances and
production objectively.
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