"Become a
Millionaire!"
"Make Money 24 Hours a Day"
"Instant Success!"
The headlines are certainly enticing, especially in today's
troubled economic climate. The idea of making money right away without any
special skills or major investment appeals to the immediate need, while the
promise of residual income appeals to the desire to not end up in your current
financial position ever again. And some highly reputable companies have been
built on this marketing & distribution structure...
Avon, Mary Kay, Excel Communications, and more. But
then there's the downside... "Do I really want to pitch this to all my
friends?" "Can I actually make money at it?" "How do I know
it's not a scam?"
If you're considering an MLM, CDM, or network marketing
opportunity, ask these six questions to determine whether a network,
multi-level, or consumer direct marketing is worth your while (and your money).
Who is your upline?
Take it all the way to the top. What do you know about the
person who introduced you to the opportunity? Can you trust what they tell you?
Are they willing to divulge exactly how much they've been making? And what
about the founders of the company (assuming it's a newer company)? Have they
been successful and reputable in their previous businesses? Investigate your
entire upline just like you would a business partner you'd never met before.
What is the product?
Is it something that would sell well in a retail store or via
other traditional marketing and distribution channels?
What's the competition like? How convincing are you going to
have to be in order to sign up customers? If you're not an experienced
salesperson, don't expect to become one overnight. You're going to have to
become an evangelist for the product, so make sure you believe in it.
When will you start actually making money?
Don't fall for the line that it takes months or even years to
show a profit.
You should be able to recoup any investment and start earning
income within just a few weeks if there's really demand for the product. Making
a living at it is another story. You need to be able to work it part-time in
addition to other steadier income sources. Will you realistically be able to do
that with this company?
Where is the product being promoted and where can you promote it?
Is the company doing advertising and publicity of its own to
help create demand for the product? And what restrictions are there on where
and how you can promote it (advertising, websites, etc.). There's not a right or wrong
answer to that question - a wide open policy is more flexible for you, but for
everyone else, too. If you're prepared to be highly competitive, that's fine,
but if not, you may prefer to work with a company whose policy is more
restrictive.
How were you recruited?
Were you recruited primarily as a customer, with just a mention
of "income opportunity", or was the primary pitch about the business
opportunity?
The ethical way to build a downline is to sign people up as
customers first, and then if they like the product, they'll be drawn to become
a rep. A hard-sell on signing up as a rep right at the outset should send up a
red flag for you.
Why are you doing this?
This is perhaps the most important question of all. If you're
doing it because you think it's going to help you out of a cash crunch, forget
it. If you're doing it because you think you're going to be rich in a year,
well, it's fine to have a vision but don't bank on it. On the other hand,
if you really believe in the product, that gives you the best likelihood of
success with it.
Credit:- https://www.thebalance.com/too-good-to-be-true-1200533
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